Brian F. Martin portrait

Brian F. Martin Consulting

HR Consultant & Executive Coach for High-Growth Startups | Building & Developing High-Performing Teams


PassionateDriven
PracticalEfficient


Empowering Founders Through People Strategy

My Vision

To create a world where innovative founders can achieve their vision, powered by resilient, high-performing teams built to scale with confidence.

My Mission

To bring peace and clarity to the chaos of scaling. I partner with founders of high-growth startups, providing the fractional HR leadership and data-driven people strategies they need to build the foundational strength for sustainable growth.

As an HR consultant and executive coach, I bring peace and clarity to the chaos of scaling for founders of high-growth startups. My role is to build your foundational people strategy, freeing you to focus on your vision.

My approach is shaped by over a decade of leadership in the Canadian Armed Forces, where I specialized in building resilient teams in complex, high-stakes environments. This practical experience is backed by a Master's in Industrial/Organizational Psychology, an MBA, and advanced certifications in executive coaching and change management.

I am a constant learner with a passion for technology and its potential to improve how we work, especially with innovations in AI. Outside of the office, you'll often find me at the gym. I bring that same steady, grounded energy to our partnership so you can build a company that's not only successful, but also a great place to work.

Core Service Offerings

1) Talent Strategy for Go-to-Market (GTM) Scaling

  • Recruiting Framework Design: Efficient, scalable processes to attract and hire top talent.
  • Onboarding & Enablement: Programs that reduce ramp-up time and integrate culture effectively.
  • Succession Planning: Identify and develop future leaders to ensure continuity.

2) Performance & Engagement Systems

  • Performance Management Design: Practical systems for feedback, goals, and career development.
  • Leadership & Executive Coaching: Enhance impact and navigate challenges.
  • Employee Engagement Analytics: Data-led initiatives to improve morale and reduce turnover.

3) Leadership Development

  • New Manager Training: Equip first-time leaders with core people skills.
  • Custom Leadership Programs: Tailored development to boost supervisory effectiveness.

4) HR Foundations & Compliance

  • Organizational Design: Team structures and workforce planning for growth.
  • Employee Relations Advisory: Fair process and risk-mitigating counsel.
  • Change Management: Certified approach for adoption during major changes.

Engagement Options

Tier 1

Advisory Retainer (≈ 4–8 hrs/month)

On-call support for leadership questions and employee-relations advice.

Tier 2

Fractional HR Partner (≈ 1 day/week)

Everything in Tier 1 plus hands-on ownership of a key area such as recruiting, performance, or onboarding.

Tier 3

Fractional HR Director (≈ 2 days/week)

De facto Head of HR, managing strategic and operational people functions end-to-end.

Privacy Policy

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Contact

Email: Brian@bfmconsulting.ca